E-commerce world

The e-commerce environment – Amazon is the world’s most important online shopping channel

  • The majority of customers starts their product search on Amazon – not Google
  • The share of people who start online shopping on Amazon is even growing
  • For brands, the appearance on Amazon is crucial if they want to participate in the e-commerce world

E-commerce world

Majority of customers starts product search on Amazon – not Google

Young generations start searching for products primarily on Amazon

Amazon and eBay - marketplace economy more important than ever

Amazon – an important sales channel, which bears several challenges
  • Negotiations with Amazon are often quite one-sided due to their market power
  • Communication with Amazon vendor managers is often difficult
  • Special expertise is necessary for Amazon, e.g. to optimize product pages and marketing
  • Technology overweighs relationship

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