About us

Avantrado – your partner for Amazon, eBay and co.

We are an online retailer and an online agency with extensive expertise in Amazon, eBay and online distribution.

  • We support and consult you in generating constant revenue growth in several online channels (Amazon, eBay, online shop).
  • We also help you setup and implement your own Amazon Seller account and coach your staff to ensure sound operation of the Seller account.
  • We sell the products on Amazon (seller program) and eBay and promote them in the best possible way.
  • Upon request, we will develop a concept together with you to actively optimize your brand representation on Amazon
  • Avantrado consists of a team of experts with many years of sales experience, as well as inside experience with Amazon and in strategic business consulting.

Who we are

Felix Gassmann
Managing director
Meike Decker
Managing director
  • Over 6 years sales experience with renowned online shops
  • 7 years of experience directly at Amazon (Vendor, instock and project management)
  • Several years of pan-European e-commerce strategy development
  • 6 years in strategic management consulting

Our goal

  • Optimal utilization of Amazon and eBay as sales channels
  • Sustainable growth in sales
  • Development of new distribution channels

What we do for this

  • Define the optimal Amazon strategy for you
    • Joint development of the ideal positioning at Amazon in the sellers program, as well as on eBay
    • Definition of a pricing strategy implemented by intelligent repricing systems
    • Development of an optimal logistics concept
  • Implementation of the Amazon strategy

Why Avantrado?

Amazon – an important sales channel, which bears several challenges

  • Top 1,000 sellers on amazon.de (based on sellerratings.com)
  • Negotiations with Amazon are often quite one-sided due to their market power
  • Communication with Amazon vendor managers is often difficult
  • Special expertise is necessary for Amazon, e.g. to optimize product pages and marketing
  • Technology outweighs relationship


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